Communication campaign for energy saving
Presidency of the Council of Ministers
Piuma Film has written and produced the new TV and web spot for the responsible consumption of energy for the Presidency of the Council of Ministers. As the final call to action reiterates, saving energy, especially during the summer months, allows you to activate a mechanism that is useful to the community and the future of the Planet. The client’s request was to create a commercial that suggested a responsible attitude and involved the citizen as a protagonist using positive and stimulating language. In the commercial, simple messages which are accessible to everyone coexist with the institutional tone of the communication.
The 2D motion graphic offers essential and elegant animations that play with symbolic elements and color choices that put the colors of water and nature in the foreground. The original music was composed by Piuma Film’s sound-designers and the Made in Genesi production company. The video was broadcast as a TV commercial on the RAI channels, the web and the social channels of the Presidency of the Council of Ministers. This is yet another advert for the government that confirms the agency’s experience in the design and production of content that brings institutions closer to its citizens.