Covid and Flu Vaccinations
Ministry of Health
Reminding the public, especially the elderly and more fragile, the importance of the Covid and seasonal flu vaccines: this is the communication objective of the Ministry of Health’s 2023 vaccination campaign. Made in Genesi, who during this year had already created for the same Ministry the campaign “Dona Vita, Dona Sangue”(Give life, give blood) with testimonial Carolina Crescentini, conceived and produced together with its production company Piuma Film, the new TV and radio ad and web and press versions. The campaign aims in particular to sensitize the elderly, emphasizing that the two vaccines are safe and effective and can be administered in a single session. The commercial features an elderly lady and her granddaughter. The storytelling focuses on the concept of “protection” such as medical virtuosity with benefits for the whole community.